Put your business in their wallet.
Create, share, update, and notify customers through Apple Wallet and Google Wallet without building an app.
Feature highlight
More than just a digital card.
Create passes that stay useful after they’re added.
Use cases
Built for businesses of every kind.
One builder for loyalty cards, memberships, coupons, event tickets, gift cards and business cards, from the first scan to the hundredth visit.
Loyalty cards & offers
Turn first-time diners into regulars
Drop a loyalty card into every guest's wallet at checkout. Points climb automatically, rewards pull them back, and a lunchtime offer is one notification away. No plastic punch cards, no separate app to download.
- Points update automatically after every visit
- Send happy-hour and lunch offers straight to the wallet
- Redeem in one scan at the register
Membership cards & check-ins
Faster check-ins, fewer lapsed members
Members flash their wallet pass at the door instead of hunting for a keycard. Change a tier, billing date, or class-credit balance centrally and every member's card refreshes instantly.
- Scan-to-enter membership cards
- Renewal reminders that land before members churn
- Update tiers and credits without reissuing cards
Tickets & attendee passes
Sell out, then get everyone through the door
Deliver tickets the moment someone buys, with seat, gate, and start time included. Send a 'doors open' reminder the day before and scan attendees in fast, even when the venue Wi-Fi gives out.
- Mobile tickets with seat, gate & time
- Day-before reminders that cut no-shows
- Fast entry scanning that works offline
Coupons, loyalty & gift cards
Grow repeat purchases without discount fatigue
Run loyalty, coupons, and gift cards from one place. Shoppers save them in a tap, balances and points stay accurate, and you can re-engage quiet customers with a timely wallet notification.
- Loyalty, coupons & gift cards in a single pass
- Live balances and points, always up to date
- Win-back notifications to dormant shoppers
Digital membership cards
Issue and manage member cards in seconds
Replace printed cards and mailers with a digital membership pass. Approve a member and their card appears instantly; lapse or renew them and it updates, or revokes, on its own.
- Instant digital membership cards
- Renew, suspend & revoke from one dashboard
- Verify good standing with a single scan
Links, offers & digital cards
Keep your audience one tap from everything
Put your links, drops, and member perks on a wallet card fans actually keep. Update it once and every saved pass reflects your latest launch, then ping followers when something new goes live.
- All your links and offers, saved in the wallet
- Update once and every fan's pass follows
- Notify followers about drops and shows
Loyalty cards & rebooking reminders
Turn happy clients into regulars
Give every client a loyalty card in their wallet. Reward every visit or every amount spent, stamp it with a scan at the front desk, and remind clients when it's time to rebook.
- Visit-based or spend-based rewards
- Scan-to-stamp at the front desk
- Rebooking reminders on the lock screen
Member, volunteer & supporter cards
Member and supporter cards without the printing
Give families, volunteers and supporters a digital card. Add their name and level, keep it current, and send reminders about events and renewals. No printing, no app to download.
- Issue cards to a whole list from a CSV
- Create a pass automatically when someone signs up
- Renewal and event reminders on the lock screen
Digital gift cards
Gift cards that don't end up in a drawer
Sell a digital gift card that lives in the wallet. It shows the balance you set, carries a QR code or barcode, and can be sent by email or text. No plastic, no shipping.
- Balance shown right on the card
- Send by email or text
- Update the balance any time
Security
Built to be trusted with your customers’ data.
Clear controls for you and your team, with the details in our Trust Center.
EU data residency
Pick US or EU storage for each workspace. Your passes and the customer data on them stay in the region you choose.
Encrypted in transit and at rest
Every connection uses TLS 1.2/1.3, and stored data is protected with AES-256 encryption.
MFA and role-based access
Protect sign-ins with authenticator-app MFA and backup codes, and give each teammate only the access their role needs.
CSA STAR Level 1
Our security controls are assessed against the Cloud Security Alliance's Cloud Controls Matrix and published in the STAR Registry.
See every control and policy.
Compliance status, security controls, and how to send us a data request.
Pricing
One plan. Every feature. Pay for passes as you grow.
$49/ month
Get started for freeNo credit card required
1,000 pass credits included
Credits never expire while your subscription is active.
Everything included
- Includes 1,000 pass credits (worth $100)
- Apple Wallet & Google Wallet
- Unlimited pass designs
- Personalized customer passes
- Update passes anytime
- Wallet push notifications
- QR codes & barcodes
- Pass analytics & scan tracking
- White-label sharing pages
- REST API & webhooks
Need more pass credits?
Buy once. Use them whenever you need them.
1,000 pass credits
$100
$0.10/pass
5,000 pass credits
$350
$0.07/pass
10,000 pass credits
$600
$0.06/pass
25,000 pass credits
Best value$1,000
$0.04/pass
50,000+ pass credits
Contact SalesFAQ
Questions? We’ve got answers.
Do my customers need an app?+
No. Passes are saved directly to Apple Wallet or Google Wallet.
Can I update a pass after someone adds it?+
Yes. Pass information can be updated after distribution.
Can I add QR codes or barcodes?+
Yes. Add QR codes and supported barcode formats directly to your passes.
Do I need to know how to code?+
No. WalletPassBuilder is designed to let you create passes visually.
What kinds of passes can I create?+
Loyalty cards, membership cards, coupons and offers, gift cards, event tickets, and business cards - six ready-to-use templates to start from.
Can I personalize a pass for every customer?+
Yes. Add variables like {name} or {balance} to any field on the pass, and each customer gets their own version with those values filled in - all from one design.
Can I bulk-import my customer list to create personalized passes?+
Yes. Upload a CSV to create a personalized pass for everyone on your list at once, or add rows one at a time.
Can a customer's pass be created automatically from another tool?+
Yes. Point a signup form, checkout, or booking tool at your pass's webhook URL to create or update a personalized pass automatically as people sign up.
Can I send notifications to customers who saved my pass?+
Yes. Send a custom notification any time, or schedule one for later - it shows up right on the customer's lock screen.
Can a pass alert customers when they're near my store?+
On Apple Wallet, yes - set a location or Bluetooth beacon and the pass surfaces on the lock screen automatically when a customer is nearby. This isn't currently available on Google Wallet.
Can I automate actions based on events from other tools?+
Yes. Automations let you build a trigger, condition, and action workflow on a visual canvas - start from a custom event or a preset for Jotform, Typeform, Stripe, Square, WooCommerce, or Shopify - each automation has its own webhook URL those tools post to directly - then send a notification, create or update a pass, call a webhook, or wait before continuing.
Can I trigger my own systems when something happens in WalletPassBuilder?+
Yes. The Call Webhook automation action sends a signed HTTP request to your own endpoint, with an HMAC signature you can verify on your end.
Can developers use an API?+
Yes. Use the REST API when you need to create, update, or manage passes, notifications, and automations programmatically.
Can I see how my passes are performing?+
Yes. Every pass has a stats page showing views, saves, and removals over time, with CSV export for deeper analysis.
Can I invite my team?+
Yes. Invite teammates with a role - viewer, editor, or admin - so they can help build and manage passes alongside you.
Can I choose where my data is stored?+
Yes. Each workspace picks US or EU data residency when it's created, and every pass and customer record in that workspace stays there.
Is WalletPassBuilder secure and compliant?+
Yes. We're certified under the EU-U.S. Data Privacy Framework and its UK Extension, GDPR- and CCPA-ready, and WCAG 2.2 AA-ready, with TLS encryption in transit and AES-256 at rest - see the Trust Center for the full picture.
Your next card doesn’t need to be plastic.
Create a wallet pass your customers can save in seconds.