WalletPassBuilder vs PassKit

PassKit is one of the longest-running wallet pass platforms, with usage-based pricing and a deep API for programmes of every size. WalletPassBuilder is a flat-price, no-code builder with loyalty, Square, Google Sheets and WordPress built in, and Apple Wallet setup handled for you. Here is how they compare.

When to choose WalletPassBuilder

You want one flat price with every feature, no per-user fees, and an annual plan.
You’d rather have Apple Wallet setup handled for you than run your own Apple Developer account and pass certificate.
You want loyalty that runs itself - Square sales adding stamps, a sign-up form, a kiosk - or passes straight from Google Sheets, WordPress or an AI assistant.
You’re an enterprise or agency running passes across many stores, brands or clients - each in its own workspace, with its data in the US or the EU.

At a glance

	WalletPassBuilder	PassKit
Wallets	Apple Wallet and Google Wallet, from one design	Apple Wallet and Google Wallet
Apple Wallet setup	Handled for you: we take care of signing and certificate renewals. Want passes under your own Apple Developer account? Add your Pass Type ID any time	Uses your own Apple Developer account and pass certificate to issue live passes (Apple’s program is $99 a year)
Pricing	One plan: $49/month or $490/year, every feature included, with 1,000 pass credits. More credits cost from $100 per 1,000 down to $40 per 1,000	A platform fee from $39.50/month for one team member, including 250 long-life and 250 single-use passes, then a tiered fee per pass each month. Billed monthly in arrears; no annual plan
Free to start	Free to start, no credit card needed. Design your pass before you sign up; new accounts get free pass credits to publish real passes	45-day free trial with unlimited test passes
Team members	No per-user fees, and a separate workspace for each client or brand	The platform fee rises with team members: $59.25/month for 2, $99.75 for 5, up to $249.50 for unlimited
Loyalty	Stamp and spend cards with a sign-up form, a staff scanner, an in-store kiosk, and Square sales that add stamps automatically	Loyalty and membership programmes
No-code integrations	Our own Google Sheets add-on and WordPress plugin for thousands of passes at once - one per row, WooCommerce order, booking or ticket - plus Zapier for thousands more apps, Klaviyo, Square, Shopify, Stripe, Jotform and Typeform	Zapier and Make (with your own account), CSV import and built-in email distribution
Staff scanning	Native scanner app on Android, and scanning in the browser	PassReader app for validating and redeeming passes
Developers	REST API, webhooks, and an MCP server for Claude, ChatGPT, Grok and any MCP client	REST API, SDKs and webhooks
Data location	US or EU, chosen per workspace	Data residency options listed as included
Tickets and coupons	Same pass credits as any other pass	Billed per pass issued each month, valid up to 90 days (longer on a separate price list)

Thousands of passes from the tools you already use

WalletPassBuilder is the only platform compared here with all of these built in: its own Google Sheets add-on and WordPress plugin, Zapier for thousands more apps, an MCP server for Claude, ChatGPT and Grok, and a native scanner app for your staff. Issue thousands of passes straight from a spreadsheet, your WooCommerce store or your WordPress bookings - no developers needed.

See every integration

Built for enterprises and agencies

From a single shop to a retail chain with 100,000 members, or an agency running passes for every client: one account, a separate workspace for each store, brand or client, and each workspace’s data kept in the US or the EU.

A workspace per store, brand or clientEach workspace keeps its own passes, stats, notifications, automations and pass credits, with a cap on what each can use. Switch between them in one click.
US or EU data residencyChoose US or EU storage for each workspace, so passes and the customer data on them stay in the region you need.
Team access by workspaceInvite staff to just the workspaces they work on, with roles - and no per-user fees.
Custom contracts and volume pricingMaster service agreements, volume pricing for 50,000 passes and up, and invoiced billing instead of card payments.
Your own Apple Pass Type IDIssue passes under your company’s own Apple certificate, with renewals handled without reissuing passes.
Your own domainsPass links on your own domain, such as passes.yourbrand.com, set for each workspace - and a branded sign-in address for your team.

Talk to us about an enterprise plan

What it costs

For 1,000 loyalty cards and one person on the account, PassKit’s rate card works out to about $73 a month: the $39.50 platform fee plus 750 cards at $0.045. Add Apple’s $99 a year for the developer account - about $980 for the year.

On WalletPassBuilder the same 1,000 cards are covered by the credits in the plan: $490 for the year on annual billing, or $49 a month. Updates and notifications don’t use credits.

At much larger volumes the picture changes: PassKit’s per-pass rate falls to fractions of a cent above 100,000 passes, while our credits fall to $40 per 1,000. Run both calculators with your own numbers.

PassKit’s prices are as published on its website in November 2026; check its current plans before you decide.

For every option side by side, see how much it costs to create Apple Wallet passes or our pricing.

Where WalletPassBuilder is stronger

Apple Wallet setup handled for you - we take care of signing and certificate renewals, and you can add your own Pass Type ID any time.
One flat plan with no per-user fees and an annual option; passes you keep don’t add to your monthly bill.
Loyalty built in: Square purchases add stamps without scanning, plus a sign-up form, staff scanner and in-store kiosk.
The only platform compared here with its own Google Sheets add-on and WordPress plugin, Zapier, an MCP server for AI assistants and a native scanner app, all built in - so you can issue thousands of passes straight from a sheet, WooCommerce orders or WordPress bookings and tickets.
Claude, ChatGPT and Grok can create, update and send passes for you - WalletPassBuilder is listed in Claude’s and ChatGPT’s app directories.
Built for enterprises and agencies: a workspace for each store, brand or client with US or EU data residency, custom contracts with volume pricing and invoicing, and passes under your own Apple Pass Type ID.
Free to start with no credit card: design your pass before you sign up, and new accounts get free pass credits to publish it.

Frequently asked questions

Is WalletPassBuilder cheaper than PassKit?+

For most programmes, yes. 1,000 loyalty cards cost about $73 a month on PassKit (one team member, from its rate card) plus Apple’s $99 a year for the developer account it uses, against $49 a month or $490 a year on WalletPassBuilder, where Apple Wallet setup is included. At very high volumes, compare PassKit’s per-pass rates with our volume pricing for 50,000 passes and up.

Do I need an Apple developer account for PassKit?+

Yes, to issue live passes. PassKit’s help center says you join the Apple Developer Program ($99 a year) to create the pass certificate. On WalletPassBuilder, Apple Wallet setup is handled for you, and you can add your own Pass Type ID if you want passes under your own developer account.

Can I move from PassKit to WalletPassBuilder?+

Passes already on your customers’ phones get their updates from the platform that issued them, so moving platforms means issuing new passes and sending customers the new link. Most businesses do it with one email or text, and keep both running until the old passes expire.

Does WalletPassBuilder charge per team member?+

No. The plan has no per-user fees. PassKit’s platform fee rises with the number of team members who need access, from $39.50 a month for one to $249.50 for unlimited.