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WalletPassBuilder compared
How WalletPassBuilder stacks up against the other wallet pass platforms businesses look at - what each costs, what you need to set up, and who each one suits best. Everything about the other tools comes from their own websites as of November 2026.
At a glance
| Tool | Year one, 1,000 cards | Pricing model | Apple Wallet setup | Best for |
|---|---|---|---|---|
| WalletPassBuilder | $490 | One flat plan, $49/month or $490/year, with 1,000 pass credits. Free to start, no credit card | Handled for you, or bring your own | Businesses of every size - from one shop to multi-store enterprises - and agencies, with every pass type, loyalty, no-code integrations and US or EU data |
| PassKit | About $980 | Platform fee by team size, plus a monthly fee per pass | Your own Apple Developer account | Very high-volume programmes run by developer teams |
| Passcreator | About $1,180 | Free for 5 saved passes, then a monthly fee per saved pass | Your own Apple Developer account | EU businesses that need Samsung Wallet or ISO 27001 |
| Pass2U | About $570 | Credits per pass, update and email; optional monthly plan per design | Not stated | One-off passes on a pay-as-you-go budget |
| PassNinja | About $1,570 | Monthly fee per template plus per active pass | Its certificate, or yours | NFC tap passes and developer teams |
| PassEntry | From £2,400 (Custom plan) | Monthly plans by templates, seats and lifetime passes | Not stated | NFC passes and payment-terminal integrations |
First-year cost for 1,000 loyalty cards with one pass design and one team member, from each platform’s published prices, including Apple’s $99 a year where a platform uses your own developer account. US dollars except where marked £, excluding VAT. See how much it costs to create Apple Wallet passes for 500 and 2,000 cards.
Thousands of passes from the tools you already use
WalletPassBuilder is the only platform compared here with all of these built in: its own Google Sheets add-on and WordPress plugin, Zapier for thousands more apps, an MCP server for Claude, ChatGPT and Grok, and a native scanner app for your staff. Issue thousands of passes straight from a spreadsheet, your WooCommerce store or your WordPress bookings - no developers needed.
- Google Sheets add-onA pass for every row - hundreds or thousands at once - with each person’s pass link written back to the sheet. Edit a row and sync, and their pass updates.
- WordPress pluginFree on WordPress.org. A pass for every WooCommerce order, and for every booking or ticket from LatePoint, Amelia, Bookly, Event Tickets, Events Manager and four more booking and event plugins.
- ZapierThousands of apps - CRMs, email tools, stores, forms and more. Create and update passes and send notifications from any of them, without code.
- AI assistants (MCP)Listed in Claude’s and ChatGPT’s app directories, and works with Grok and any MCP client. Ask in plain English and the assistant creates, updates and sends passes for you.
- Native scanner appStaff scan passes in Apple Wallet and Google Wallet to check in tickets, redeem coupons, add loyalty stamps and verify IDs - in the Android app or the browser.
- Stores, payments and marketingNative connections to Square, Shopify, WooCommerce, Stripe, Klaviyo, Jotform and Typeform.
Built for enterprises and agencies
From a single shop to a retail chain with 100,000 members, or an agency running passes for every client: one account, a separate workspace for each store, brand or client, and each workspace’s data kept in the US or the EU.
- A workspace per store, brand or clientEach workspace keeps its own passes, stats, notifications, automations and pass credits, with a cap on what each can use. Switch between them in one click.
- US or EU data residencyChoose US or EU storage for each workspace, so passes and the customer data on them stay in the region you need.
- Team access by workspaceInvite staff to just the workspaces they work on, with roles - and no per-user fees.
- Custom contracts and volume pricingMaster service agreements, volume pricing for 50,000 passes and up, and invoiced billing instead of card payments.
- Your own Apple Pass Type IDIssue passes under your company’s own Apple certificate, with renewals handled without reissuing passes.
- Your own domainsPass links on your own domain, such as passes.yourbrand.com, set for each workspace - and a branded sign-in address for your team.
Talk to us about an enterprise plan
The comparisons
- WalletPassBuilder vs PassKitWalletPassBuilder and PassKit side by side: pricing at real pass volumes, Apple Wallet setup, team fees, loyalty tools and integrations - and which one suits your business.
- WalletPassBuilder vs PasscreatorWalletPassBuilder and Passcreator side by side: what each costs at 200, 1,000 and 2,000 passes, Apple Wallet setup, Samsung Wallet, loyalty tools and integrations.
- WalletPassBuilder vs Pass2UWalletPassBuilder and Pass2U side by side: credits per pass and per update against a flat plan, punch cards and loyalty, Pass2U’s own wallet app, and integrations.
- WalletPassBuilder vs PassNinjaWalletPassBuilder and PassNinja side by side: no-code builder against NFC pass API, pricing per template and active pass, loyalty tools and integrations.
- WalletPassBuilder vs PassEntryWalletPassBuilder and PassEntry side by side: a $49 flat plan against PassEntry’s £199-a-month Pilot plan, pass and template limits, NFC, scanning and integrations - and which suits your business.
More ways to choose
Looking at the whole field rather than one tool? See PassKit alternatives, how much it costs to create Apple Wallet passes and the best wallet pass builder tools.