Google Wallet
Google Wallet passes for your business, without code
Design loyalty cards, event tickets, memberships and coupons, and put them in your customers' Google Wallet with the official Add to Google Wallet button. Every business gets its own Google Wallet issuer, and saved passes update when you change them.
New accounts get free pass credits to start.
TICKETS
General Admission
DATE
20/08/2030
VENUE
PARK AVE
Features
Everything Google Wallet can do, set up for you
Your own Google Wallet issuer
Every account gets a dedicated Google Wallet issuer ID in its own name, created automatically when you sign up. Your passes are issued for your business, not from a shared account.
Passes that stay up to date
Change a pass and every copy already saved in Google Wallet updates, including personalized passes for each customer. Google Wallet updates passes silently, so we add a short lock-screen alert when something people see changes.
Lock-screen notifications
Send a message to everyone who saved a pass, now or scheduled, within Google Wallet's limit of about three alerts per pass per day.
QR codes, barcodes and hero images
Add a QR code or barcode for scanning at the door or the till, and a full-width hero image to make the pass yours.
Sign-up and loyalty enrollment
Customers join from a link or a QR code and get their own card with their name, stamps or points. Staff scan it with our scanner, or customers check in at a kiosk.
The official Add to Google Wallet button
Put Google's own button on your website and in your emails, or share a link or QR code. On an Android phone it opens Google Wallet with the pass, ready to save.
Pass types
Start from a Google Wallet template
These are our templates as they look in Google Wallet. Open one to make it yours.
UNLOCK REWARD
Free Coffee
482910375
VALID TILL
JAN 2028
VALID AT
SFO, NYC
Loyalty card
Stamps or points that update on the card after every visit.
TICKETS
General Admission
DATE
20/08/2030
VENUE
PARK AVE
Event ticket
Date, time, venue and a QR code to scan at the door.
MEMBER NAME
{name}
{memberid}
MEMBERID
{memberid}
VALID TILL
30 SEP 2027
Membership card
Each member's own card, with their name and number.
ON YOUR NEXT PURCHASE
10% OFF
3495709095830
VALID TILL
SEP 2030
VALID AT
New York
Coupon
An offer that stays in the wallet until it's used.
How it works
Live in Google Wallet in three steps
Design
Start from a template, add your logo, colors and details, and see the Google Wallet and Apple Wallet previews as you go.
Publish
We issue the pass under your own Google Wallet issuer and give you a link, a QR code and the Add to Google Wallet button.
Update and notify
Edit the pass or send a notification whenever you like. Every saved copy updates on your customers' phones.
Add to Google Wallet
Wherever your customers already are
Your website
The Add to Google Wallet button as a link, a QR code or, on WordPress, our free plugin's block.
Wallet buttons in the emails of WordPress booking and ticketing plugins and WooCommerce orders, in Klaviyo flows (by invitation) and through Zapier.
Online stores and forms
Passes issued from Shopify, WooCommerce, Stripe Checkout and Square orders, and from Jotform and Typeform submissions.
Your own systems
A REST API and Zapier to issue and update a pass for each customer, and ChatGPT or Claude to create passes by asking.
FAQ
Google Wallet questions
Do I need a Google Wallet developer account?+
No. We create a Google Wallet issuer for your business automatically and manage it for you. If your account email is a Google account, it's also given access to your issuer in Google's Pay & Wallet Console.
Does Google charge for Google Wallet passes?+
No. Google doesn't charge to issue or save Google Wallet passes. On WalletPassBuilder each new pass uses pass credits from your plan, and new accounts get free credits to start.
Can I change a pass after customers have saved it?+
Yes. Edit the pass and every saved copy in Google Wallet updates. Personalized passes update one by one when a customer's details change.
How many notifications can I send?+
As many as you like from WalletPassBuilder, but Google Wallet shows about three alerts per pass per day on the lock screen. Every message is also kept on the pass's details screen.
Does the same pass work in Apple Wallet?+
Yes. Every pass you design works in both Google Wallet and Apple Wallet, from the same link.
Guides
Learn more
- How to create a Google Wallet passA step-by-step guide from design to the Add to Google Wallet button.
- Your Google Wallet issuerWhat your issuer is, where to find its ID, and Wallet Console access.
- Google Business Profile to wallet passTurn your Google Business Profile into a pass in a few seconds.
- Samsung Wallet vs Google WalletWhich wallet your Android customers use, and how passes reach them.
Be on the lock screen in a few minutes.
Your first pass is quick to make. Pick a template, add your logo, and share the link.