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WalletPassBuilder vs PassEntry

PassEntry is a wallet pass platform built around NFC, with its own reader app, payment-terminal integrations and plans from £199 a month. WalletPassBuilder is a flat-price, no-code builder for Apple Wallet and Google Wallet with loyalty and integrations built in. Here is how they compare.

When to choose WalletPassBuilder

• You want one plan at $49 a month with 1,000 pass credits and unlimited designs, rather than £199 a month for one template and 500 passes.
• QR codes and barcodes are all you need at the counter or the door.
• You want passes from Google Sheets, WordPress or an AI assistant, or loyalty that counts Square sales automatically.
• You’re an enterprise or agency running passes across many stores, brands or clients - each in its own workspace, with its data in the US or the EU.

At a glance

Thousands of passes from the tools you already use

WalletPassBuilder is the only platform compared here with all of these built in: its own Google Sheets add-on and WordPress plugin, Zapier for thousands more apps, an MCP server for Claude, ChatGPT and Grok, and a native scanner app for your staff. Issue thousands of passes straight from a spreadsheet, your WooCommerce store or your WordPress bookings - no developers needed.

• Google Sheets add-onA pass for every row - hundreds or thousands at once - with each person’s pass link written back to the sheet. Edit a row and sync, and their pass updates.
• WordPress pluginFree on WordPress.org. A pass for every WooCommerce order, and for every booking or ticket from LatePoint, Amelia, Bookly, Event Tickets, Events Manager and four more booking and event plugins.
• ZapierThousands of apps - CRMs, email tools, stores, forms and more. Create and update passes and send notifications from any of them, without code.
• AI assistants (MCP)Listed in Claude’s and ChatGPT’s app directories, and works with Grok and any MCP client. Ask in plain English and the assistant creates, updates and sends passes for you.
• Native scanner appStaff scan passes in Apple Wallet and Google Wallet to check in tickets, redeem coupons, add loyalty stamps and verify IDs - in the Android app or the browser.
• Stores, payments and marketingNative connections to Square, Shopify, WooCommerce, Stripe, Klaviyo, Jotform and Typeform.

See every integration

Built for enterprises and agencies

From a single shop to a retail chain with 100,000 members, or an agency running passes for every client: one account, a separate workspace for each store, brand or client, and each workspace’s data kept in the US or the EU.

• A workspace per store, brand or clientEach workspace keeps its own passes, stats, notifications, automations and pass credits, with a cap on what each can use. Switch between them in one click.
• US or EU data residencyChoose US or EU storage for each workspace, so passes and the customer data on them stay in the region you need.
• Team access by workspaceInvite staff to just the workspaces they work on, with roles - and no per-user fees.
• Custom contracts and volume pricingMaster service agreements, volume pricing for 50,000 passes and up, and invoiced billing instead of card payments.
• Your own Apple Pass Type IDIssue passes under your company’s own Apple certificate, with renewals handled without reissuing passes.
• Your own domainsPass links on your own domain, such as passes.yourbrand.com, set for each workspace - and a branded sign-in address for your team.

Talk to us about an enterprise plan

What it costs

PassEntry’s Pilot plan is £199 a month, or £167 a month billed annually - about £2,000 a year - for one seat, one template and 500 passes in total. Beyond 500 passes you move to a Custom plan, from £200 a month. Prices exclude VAT.

WalletPassBuilder is $49 a month or $490 a year with 1,000 pass credits and unlimited pass designs, and more credits cost from $100 per 1,000.

PassEntry’s prices are as published on its website in November 2026; check its current plans before you decide.

For every option side by side, see how much it costs to create Apple Wallet passes or our pricing.

Where WalletPassBuilder is stronger

• A fraction of the price: $490 a year with 1,000 pass credits, against about £2,000 a year for PassEntry’s 500-pass Pilot plan.
• Unlimited pass designs on one plan, with no per-user fees.
• Loyalty built in, including Square purchases that add stamps automatically, a sign-up form and an in-store kiosk.
• The only platform compared here with its own Google Sheets add-on and WordPress plugin, Zapier, an MCP server for AI assistants and a native scanner app, all built in - so you can issue thousands of passes straight from a sheet, WooCommerce orders or WordPress bookings and tickets.
• Claude, ChatGPT and Grok can create, update and send passes for you - WalletPassBuilder is listed in Claude’s and ChatGPT’s app directories.
• Built for enterprises and agencies: a workspace for each store, brand or client with US or EU data residency, custom contracts with volume pricing and invoicing, and passes under your own Apple Pass Type ID.
• Free to start with no credit card: design your pass before you sign up, and new accounts get free pass credits to publish it.

Frequently asked questions