Customize colors and your logo

The builder's Brand colors section sets your pass's colors, and Brand assets holds your logo and images.

Background color

The background color applies to both Apple Wallet and Google Wallet.

Text and label colors (Apple only)

Text Color and Label Color control the field values and their labels on Apple Wallet. Google Wallet doesn't let a pass set these - it picks readable text for your background automatically, so the same pass can look slightly different there. Use the Google / Apple toggle above the preview to check both.

Contrast

Apple renders your text and label colors exactly as set, with no automatic contrast fix. Pick colors with enough contrast against the background before publishing.

Logo requirements

Upload a transparent PNG where possible - Apple renders your logo on top of your background color, so a white background on the logo itself will show as a visible box.