Make a poster pass
Last updated: October 28, 2026
A poster pass fills the whole card with your artwork in Apple Wallet, with your logo at the top and the title, details and scan code over it. It suits event tickets, memberships and anything with strong artwork.
Which phones show the poster
iPhone on iOS 27 or later: the poster.
iPhone on iOS 26 or older: the classic ticket, with a band of your artwork (or your Apple hero image) as its banner.
Google Wallet: your Google hero image as the banner, or your artwork if you haven't set one.
Every pass carries both designs, so each phone picks the one it supports. You don't have to do anything.
Make a poster pass
Click Create pass and choose the Poster template under Event Ticket.
Open Poster and upload your Poster artwork. A portrait image, 1074 x 1344 px, is ideal.
Optionally upload a Poster logo: a wordmark for the top left, up to 378 x 90 px. Without one, the pass uses your Rectangle Logo, then your Logo.
Fill in Front of the pass as usual, then click Create pass.
What goes where on the poster
Top left: the poster logo. When the poster has a wordmark, the logo text is left out, since the wordmark already shows your name.
Top right: the top-right field from Advanced settings, for example a date.
Bottom: the card title in bold, then the left, middle and right fields, with the scan code above them.
Bottom line: the header text.
Tips for the artwork
Keep the bottom half simple and fairly dark. The title, fields and scan code sit over it in white.
Leave space at the top left for the logo and at the top right for the top-right field.
The artwork is cropped to Apple's poster shape (4:5), so keep anything important away from the edges.
Need help? Email [email protected].
More in Design & Branding
- Add a photo for each person (photo ID passes)Give everyone on a pass their own photo, for staff IDs and member cards: one at a time, many at once by file name, or from links in a CSV or the API.
- Add a blurred background image (Apple Wallet)Put a blurred image behind your whole Apple Wallet pass: pick one of 10 ready-made backgrounds or upload your own.
- Add a hero image or thumbnailUpload event art or a member photo, sized correctly for both wallets.
- Customize colors and your logoMatch a pass to your brand with background, text, and label colors.
- Choose a layoutBackground, hero image, or thumbnail - which layout fits your pass.
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