Create your first pass

Open the builder with Create New Pass and choose a template category - Event Ticket, Coupon & Offer, Membership Card, or Loyalty Pass. Each category has a few starting designs, including a generic pass (one pass shared with many people) and a personalized pass (details that change per person). Each template comes with a layout already picked, so you're customizing content and colors, not starting from a blank canvas.

Fill in the front of the pass

Set your logo, background color, card title, and the labeled fields shown on the front (like "VALID TILL" or "POINTS"). The preview on the right updates live, and you can flip between Apple and Google to check both.

Publish

Click Create Pass (the button shows how many passes you're creating) to sign and publish it. You'll get a share link and QR code immediately - anyone who opens it can add the pass to Apple Wallet or Google Wallet. Creating a pass uses pass credits - see "How pass credits work".