# WalletPassBuilder > WalletPassBuilder lets businesses create, distribute, and update Apple > Wallet and Google Wallet passes (loyalty cards, membership cards, > coupons, gift cards, event tickets, business cards) without native app > development. Passes are built visually or via a REST API, personalized > per customer with `@variable` templating, distributed as a share link or > QR code, and updated or push-notified after a customer saves them. A > visual automation builder connects external events (forms, Stripe, > Square, WooCommerce, Calendly, or any custom webhook) to pass and > notification actions. ## Product - [Homepage](https://walletpassbuilder.com/): overview, templates, and pricing - [Pricing](https://walletpassbuilder.com/pricing) ## Capabilities - Wallet coverage: Apple Wallet and Google Wallet, built visually with a no-code editor and six reusable templates (loyalty card, membership card, coupon, gift card, event ticket, business card); Apple certificate setup is managed in-app - Personalization: `@variable` templating (e.g. `@name`, `@balance`) resolves per recipient from one design; bulk personalize by CSV upload or one row at a time; a pass's webhook URL creates/updates a recipient's row automatically from a signup form, checkout, or booking tool - Lifecycle: passes can be updated after a customer saves them, pushing the change to their wallet; custom notifications send immediately or on a schedule; Apple Wallet passes also support location- and Bluetooth-beacon-triggered lock-screen alerts (Apple only, not available on Google Wallet) - Automations: a visual trigger -> condition -> action canvas, starting from a custom event (POST to `/v1/events`) or a preset for Jotform, Typeform, Stripe Checkout, Square, WooCommerce, or Calendly; actions include send notification, create/update/duplicate/archive pass, call a signed outbound webhook, and delay - Analytics: per-pass views, saves, and removals over time, with CSV export - Team & workspaces: invite teammates with a role (viewer, editor, admin); each workspace independently chooses US or EU data residency; share pages are white-labeled to your brand ## API - [API documentation](https://walletpassbuilder.com/api-docs): authentication, endpoints, rate limits, error codes, and examples - [OpenAPI 3.1 spec](https://walletpassbuilder.com/openapi.yaml): the full machine-readable API contract - Base URL: `https://walletpassbuilder.com/api/v1` - Auth: `Authorization: Bearer ` (generate a key from the dashboard's API page) - Workspaces: send `X-Workspace-Id: ` to target a workspace; omitted, requests use the account's default workspace (set in the dashboard) - Core resources: passes (create/get/list/update/archive), pass credits (balance), notifications (send/schedule/list/cancel), events (send a custom event to trigger automations) ## Legal & trust - [Trust Center](https://walletpassbuilder.com/trustcenter): compliance posture, security controls, subprocessors, data deletion requests - Compliance: EU-U.S. Data Privacy Framework (verified), UK Extension and Swiss-U.S. DPF (verified), CSA STAR Level 1 (verified), GDPR-ready, CCPA-ready, WCAG 2.2 AA-ready - Encryption: TLS 1.2/1.3 in transit, AES-256 at rest - [Privacy Policy](https://walletpassbuilder.com/privacy) - [Terms of Service](https://walletpassbuilder.com/terms)